Kraft Foods

Ray Nelson: Creative Director, character design, writer.

TASTEbiz was a cutting edge entertainment experience created to engage the interest of regional chefs of independent restaurants throughout North America.

This interactive broadband channel was created to be used as a business-to-business marketing communications platform between Kraft and the independent restaurant channel.

In addition to the entertaining and informational videos, short video “teases” will direct viewers to a robust archive of incredible articles and recipes housed within www.kraftfoodservice.com. This experience will be like MTV for the professional culinary crowd looking for a stream of fresh and new ideas to help develop their business.